Are Facebook pages really useful for business? Yes, in more ways than you might think.

Your assignment this week is to take a peek into a valuable feature of Facebook called "Facebook's Insights." Insights are a collection of data about the people who "like" your page, including demographics such as age and location as well as info about how they interact with your page.

Insights only apply to pages, not your personal profile and you must have at least 30 "likes". When you log in to your Facebook page, from your Admin Panel, click on "Insights" and and then click on "See All". Spend a little time exploring all the different charts and graphs and see what surprises you can discover about your audience!